SEO & Local Ranking
Keyword research, on-page fixes, Google Business Profile and how a Gill Road exporter starts showing up for buyer searches.
AGENCY-RUN TRAINING
The Digital Marketing Course in Ludhiana That Runs on Live Campaigns
Most institutes teach digital marketing from slides. We teach it from the agency floor — you sit with the team that runs SEO and ad campaigns for Punjab businesses, and you practise on live accounts. Small batches, taught by Sahil Bhandari and team, in Punjabi, Hindi and English.
WHY THIS COURSE EXISTS
Institutes teach slides. Agencies run campaigns.
Search for a digital marketing course in Ludhiana and you will find no shortage of institutes. Most run on the same model: a projector, a syllabus written years ago, and a trainer who has never spent a client's money on a real campaign. You walk out with a certificate, a folder of screenshots, and no idea what an actual ad account looks like from the inside.
Sahil Media Group is not an institute. We are a working agency — the same team manages SEO, Google Ads and Meta campaigns for manufacturers, showrooms, clinics and restaurants across Ludhiana, Jalandhar and Chandigarh. When you join the course, you learn in the office where that work happens, from the people doing it that same afternoon.
A digital marketing course in Ludhiana built on live accounts
The difference shows up fast. Instead of a slide about "bidding strategies", you sit inside a live search campaign for a Punjab business and see why one keyword gets paused and another gets more budget. Instead of a theory chapter on "Google Business Profile", you help rebuild a real client's profile and watch the calls and direction requests change. By week three you are doing supervised tasks inside live accounts — the kind of experience institutes simply cannot give you, because they have no clients.
The course is taught by Sahil Bhandari and the team members who run each department. You learn Google Ads from the person who manages Google Ads, not from whoever was free that day.
SYLLABUS
Eight modules — every one a billable skill
Each module maps to work that businesses in Punjab actually pay for. Nothing decorative, nothing outdated.
Google Ads
Search and Performance Max campaigns end to end — structure, match types, negatives, budgets and conversion tracking.
Meta Ads
Facebook and Instagram lead campaigns: audience building, creative testing and bringing cost per lead down week by week.
Social Content
Reels, posts and calendars — planning, shooting on a phone, editing and captioning content people actually watch.
WhatsApp Marketing
WhatsApp Business setup, catalogues, quick replies, broadcast flows and follow-up sequences that convert enquiries.
Ecommerce Basics
Putting a WooCommerce store live — products, payments, shipping — and the basics of selling from Ludhiana to all of India.
Analytics & Reporting
GA4, conversion tracking and building reports a client can actually read — the skill that keeps clients paying you.
Freelancing & Client Handling
Pricing your work, writing proposals, GST invoicing basics and handling a client meeting without underselling yourself.
HOW THE COURSE RUNS
From fundamentals to your first paying client
01
Fundamentals
How search, paid ads and social distribution actually work. You set up your own accounts and tools from day one — no shared demo logins.
02
Live Campaign Practicum
You sit in on real client campaigns and take on supervised tasks inside live accounts — keyword sorting, ad copy drafts, report pulls — with feedback the same day.
03
Portfolio Build
Your own project: rank a page, run a small-budget campaign, grow a profile. You document the numbers so you finish with proof of work, not just a certificate.
04
Placement & Freelance Launch
Interview preparation, portfolio review, referrals into our business network, and a setup session for those who want to start freelancing instead.
WHO SHOULD JOIN
Students, shop-owner families and job-switchers
Three kinds of people do well here. College students and fresh graduates — BCA, BBA, B.Com or any stream — who want a skill that earns before the degree frame goes up on the wall. Families that run shops, showrooms and clinics, where one member wants to handle the online side properly instead of paying outsiders forever. And job-switchers stuck in roles with no growth, who want a field where output matters more than seniority.
Batches are kept deliberately small so you get desk time with the team, not a seat in row fourteen. Classes run in Punjabi, Hindi and English — nobody sits out of a discussion because of language.
Duration: 3 months of weekend classes — long enough to run real campaigns, not just watch slides.
Fees: ₹30,000–₹40,000 depending on batch, with a proper GST invoice — no registration charge, no surprise "toolkit" cost. Instalments available.
Batch timings: weekend batches (Saturday–Sunday), planned so working people and shop owners can attend without closing the counter. Message us for the next start date.
OUTCOMES
Eight things you will be able to do on your own
If you cannot do these by the end, the course has not done its job.
- Set up and run a Google Ads search campaign — keyword plan to conversion tracking
- Build and optimise a Google Business Profile that surfaces in Ludhiana map results
- Plan, shoot and edit reels on a phone against a content calendar, not moods
- Launch a Meta lead campaign and reduce cost per lead week over week
- Read GA4 and ad reports well enough to explain them to a client in plain words
- Set up WhatsApp Business with catalogue, quick replies and broadcast flows
- Put a basic WooCommerce store live with payments and shipping configured
- Quote, invoice and manage your first freelance client without underselling yourself
"I teach this course because the fastest way to grow Ludhiana's digital economy is to train people here — instead of watching every skilled kid leave for Gurgaon."
— Sahil Bhandari, Founder, Sahil Media Group
SEO TRAINING INCLUDED
Looking for SEO training in Ludhiana? It is the spine of this course.
Many people searching for a digital marketing course in Ludhiana actually want one thing: to understand how Google decides who ranks. SEO training runs through the whole programme — keyword research on real Ludhiana businesses, on-page work on live client pages, Google Business Profile optimisation, and reading Search Console like an operator rather than a student. You practise on the same accounts that produce the numbers on our results page.
Google Ads and Meta Ads training sit alongside it, because nobody hires a marketer who knows only one channel. By the final month you will have run a real campaign end to end, with a report you wrote yourself.
Reserve a seat — WhatsApp us
Batches are small, so seats close early. Message +91 89680 00118 with the word COURSE and we will send the full syllabus, current fees and the next batch dates — in Punjabi, Hindi or English, whichever you prefer.
FAQ
Frequently asked questions
How long is the course and what is the weekly schedule?
The course runs for 3 months, taught in weekend batches — Saturday and Sunday sessions — so students, working people and shop owners can attend without disturbing the week.
What are the digital marketing course fees in Ludhiana at Sahil Media Group?
The fee is ₹30,000–₹40,000 depending on the batch, with a GST invoice — no registration charge and no separate cost for tools or materials. Instalment payment is available so students and shop-owner families do not have to pay everything upfront. WhatsApp us for the current figure and the instalment breakup before you decide anything.
Do I need a degree or a technical background to join?
No. If you can operate a smartphone and write a clear WhatsApp message, you can start. The course begins from fundamentals and builds up — some of the best performance marketers we have met never studied computers formally. What matters is showing up and doing the live-account work every week.
Will I get a certificate at the end?
Yes — a course completion certificate from Sahil Media Group, issued by a working agency rather than a coaching franchise. We also prepare you for Google Skillshop and Meta Blueprint certifications, which employers recognise. Honestly though, in interviews your live portfolio does more talking than any certificate — which is exactly why the course is built around one.
Do you provide job placement after the course?
We will not promise you a fake "100% placement guarantee" — nobody honest can. What you get is a portfolio of documented live-campaign work, interview preparation, and referrals into our network of businesses and agencies across Ludhiana, Jalandhar and Chandigarh. Many people also start with freelance projects sourced through the same network and convert those into steady income.
I run a shop — can I join part-time while managing my business?
Yes, and shop-owner families are one of the main groups this course was designed for. Batch timings are planned around business hours, and you can apply every module directly to your own shop or showroom the same week you learn it. By the end, you run your own marketing instead of paying an agency for the basics forever.