Real Estate & Builders
Builders and agents in Punjab often pay twice for the same buyer — once to a listing portal, then again in hours spent calling numbers that four other agents already have. We move property enquiries onto assets you own: your project website, your Google listing, your WhatsApp.
The Portal Problem
A premium slot on 99acres or MagicBricks is not cheap, and the lead it produces is rarely yours alone. The same buyer's number lands with every agent running an active plan in that micro-market, so by the time your telecaller dials, the pitch has been heard four times and the price quoted three ways.
Then there is the quality problem. Brokers posing as buyers, no-budget "just enquiring" calls, and the Sunday site visit that never turns up — agents tell us more than half their calling effort goes to people who were never going to buy.
Three jobs. Capture buyers at the moment they search phrases like "3 BHK flat in Ludhiana" or "plots near Sidhwan Canal" through Google Ads built around buyer intent. Hold the map when someone searches your project by name, which is where local SEO earns its keep. And land every click on a page you control, not a listing sandwiched between two competitors. For digital marketing for real estate agents working resale, the same system scales down — the budget shrinks, the logic doesn't.
Service Mix
Where each of our services fits when the product costs ₹40 lakh, not ₹400.
Someone typing "2 BHK ready to move Ludhiana" has told you their budget class and urgency. Search campaigns geo-fenced to the micro-market, with negative keywords stripping out rent, resale and research traffic, keep spend on genuine purchase intent.
One fast page per project: floor plans, RERA number, location advantages, and an enquiry form that asks budget and possession timeline up front — so junk filters itself before a telecaller dials.
The buyer who saw your hoarding on Ferozepur Road will search the project name that evening. A tuned Google Business Profile with real photos and answered reviews decides what they find.
Launch-week awareness in the right pin codes, then retargeting that follows your site visitors with construction updates and visit reminders until they book a slot.
How We Run It
A project page with call tracking, click-to-WhatsApp and RERA details goes live before a rupee of ad spend does.
Search ads on buyer-intent keywords for your micro-market, tightened weekly using search-term reports.
Budget, timeline and loan status collected in the form. Your team calls prospects, not phone numbers.
WhatsApp confirmations, exact map pins and day-before reminders, backed by retargeting, to raise the show rate.
A Realistic Scenario
Picture a builder with 48 unsold flats in a new project off Pakhowal Road. A typical first quarter would aim at a conversion-focused project page live in the first fortnight, search campaigns on thirty-odd buyer keywords, and a qualification form feeding straight into WhatsApp — with the goal that by month three, a meaningful share of weekly site visits comes from channels the builder owns outright.
Ad spend for a single-project campaign of this shape usually sits in the ₹40,000–₹80,000 a month range, adjusted to inventory and urgency.
We already run search visibility for property-adjacent businesses — an architecture practice here in Ludhiana among them — and publish the numbers in our case studies. If you have a launch date, talk to us a quarter before it, not a week.
Send us your project location, inventory and timeline on WhatsApp. You'll get an honest read on where the enquiries will come from — and what the portals can't give you.
FAQ
Not overnight, and we won't pretend otherwise. Portals still deliver volume, especially for resale inventory. The realistic goal is shifting a growing share of enquiries to your own website and Google listing over two or three quarters, so portal renewal becomes a choice rather than a dependency.
Three filters working together. Negative keywords remove rent and research traffic before the click, the enquiry form asks budget, possession timeline and loan status, and WhatsApp screening confirms intent before your telecaller invests a minute. No filter is perfect, but the calling list gets dramatically cleaner.
Yes. Your RERA registration number belongs on the project page, and copy stays within what your approvals support — carpet areas, possession dates, amenities. We avoid investment-return promises entirely; they invite regulatory trouble and attract speculators instead of end users.
Friction and forgetting cause most of them. A WhatsApp confirmation with an exact map pin, a day-before reminder, and a reason to keep the slot — a specific unit held for viewing, for instance — lift show rates meaningfully. No system eliminates no-shows; the aim is turning a coin toss into a strong majority.