Search Ads
High-intent keywords with tight ad groups and disciplined match types. The workhorse for clinics, showrooms, manufacturers and service businesses — you pay only when a genuine buyer searches.
GOOGLE ADS MANAGEMENT — LUDHIANA, PUNJAB
A Google Ads Agency That Answers for Every Rupee
Google Ads is the fastest way to put your business in front of someone who is searching for it right now. Run well, it produces calls and WhatsApp enquiries within days. Run badly, it quietly burns your budget on clicks that were never going to buy — and we see that in most accounts we audit.
THE PROBLEM
Why Most Google Ads Accounts Leak Money
When a Ludhiana business owner tells us "Google Ads didn't work for me", the account usually tells a different story: Google Ads was never actually set up to work. The three leaks we find again and again are broad match keywords left unsupervised, zero conversion tracking, and an agency that launched the campaign months ago and hasn't opened it since.
Broad match is the biggest one. A cycle-parts exporter on Gill Road bidding on "bicycle parts" ends up paying for searches like "bicycle parts name list pdf" — students, job seekers, DIY hobbyists — because nobody added negative keywords or checked the search terms report. Multiply that by six months and lakhs of rupees have gone to people who could never become customers.
What a Google Ads Agency Should Actually Do
A proper google ads agency treats your budget like its own money. That means conversion tracking installed before the first rupee is spent, search terms reviewed every week, negatives added continuously, and bids moved based on what actually generates calls — not what generates clicks. Plenty of businesses searching for a google ads agency in india end up with a reseller who runs one campaign type for every client; if you've typed "google ads agency near me" from Punjab, what you actually need is someone who knows your market, your buyer, and your margins.
Google Ads captures demand that already exists — someone searching "CNC machine dealer Ludhiana" today. To create demand among people who aren't searching yet, pair it with our Meta Ads management. And for the long game of ranking without paying per click, that's what our SEO service is built for. Most clients run ads for immediate leads while SEO compounds in the background.
WHAT WE RUN
Campaign Types We Manage
Full PPC services in India-relevant formats — chosen for your business model, not copied from a template.
Shopping Ads
Product feeds set up correctly in Merchant Center, with product-level bidding so your bestsellers get the budget and slow movers don't drain it. Built for ecommerce stores selling across India.
YouTube Ads
Video campaigns targeted by location and intent — a Ferozepur Road car showroom reaching people in Ludhiana who watched car-review videos this week. Priced per view, tracked to showroom enquiries.
Local & Maps Ads
Ads on Google Maps and "near me" searches that drive walk-ins and direction taps. Essential for salons, restaurants, clinics and retail — the searches that end in a visit the same day.
Remarketing
Follow up with people who visited your site, checked a product, or abandoned an enquiry form. Usually the cheapest conversions in the whole account, and most accounts we audit don't run it at all.
Landing Pages
Fast, mobile-first pages with click-to-call and WhatsApp buttons, built to match the ad that brought the visitor. Sending paid traffic to a slow homepage is the most expensive mistake in PPC.
HOW WE LAUNCH
From Audit to Live Leads
01
Tracking First
Before spending anything, we install conversion tracking for form fills, phone calls and WhatsApp clicks. If we can't measure it, we don't launch it — this is non-negotiable.
02
Keyword & Competitor Map
We map what your buyers actually search, in English and Punjabi-influenced spellings, build the negative list upfront, and study which competitors are bidding in your city and what they promise.
03
Launch
Tight ad groups, ad copy written for your offer, all extensions in place, budgets capped by campaign. You approve everything on WhatsApp before it goes live.
04
Weekly Optimisation
Search terms pruned, bids adjusted, ads tested against each other every week. You get a short report in plain language: spend, leads, cost per lead — and what we're changing next.
ACCOUNTABILITY
What We Track — and What You Own
Every campaign we run reports on three numbers: cost per lead (CPL), return on ad spend (ROAS), and the actual count of calls and WhatsApp conversations the ads produced. Not impressions, not "reach" — the numbers that connect ad spend to revenue. A typical showroom campaign, for example, is built and judged around cost per genuine showroom enquiry, and we'll tell you honestly when a number isn't where it should be.
Your Account Stays Yours
The campaigns run inside your own Google Ads account, on your billing, with you as admin. We work as invited managers. If you ever stop working with us, you keep the account, the data, and everything we built — no hostage situations, no "proprietary" setups. Having managed ad accounts for businesses from Punjab to Bangkok, we've seen what happens when agencies hold accounts hostage, and we refuse to operate that way.
Management fees are flat and quoted in writing before we start; the package structure is on our packages page, with proper GST invoices. If you'd rather talk it through first, message us on WhatsApp — we reply in Punjabi, Hindi or English, whichever you're comfortable in.
FREE AUDIT
8 Account-Health Checks We Run
Already running ads? Send us read-only access and we'll run these checks on your account — free, with a plain-English summary of what we find.
- Conversion tracking fires on calls, forms and WhatsApp clicks — not just page visits
- Search terms report: what percentage of spend went to irrelevant queries last month
- Broad match keywords running without smart bidding data or negative keyword support
- Negative keyword lists: depth, structure, and when they were last updated
- Location settings on "presence" — so ads don't serve outside your delivery area
- Ad copy and landing page say the same thing the searcher typed
- Campaigns overlapping and bidding against each other on the same queries
- Billing, GST invoice setup, and who actually holds admin access to the account
Find Out Where Your Budget Is Leaking
Send us your account for a free audit, or tell us your business and budget and we'll tell you honestly whether Google Ads is the right move. One WhatsApp message, no obligation: +91 89680 00118.
FAQ
Frequently asked questions
What is the minimum budget I need to start Google Ads?
Honest answer: it depends on your industry's cost per click, but for most Punjab SMBs — clinics, salons, service businesses — a workable starting ad budget is around ₹20,000-₹30,000 per month, separate from the management fee. Competitive sectors like real estate and education need more because each click costs more. We'd rather tell you upfront that your budget is too small for your sector than take it and produce nothing.
How do you charge for Google Ads management?
A flat monthly management fee, agreed before we start and invoiced with GST. We don't charge a percentage of ad spend, because that model rewards an agency for making you spend more, not for getting you cheaper leads. Ad spend goes directly from your card or bank to Google — we never touch it.
How fast will I see leads from Google Ads?
Days, not months — that's the whole point of paid search. Once campaigns are approved and live, first enquiries typically arrive within the first week. But be realistic about the curve: it takes 4-6 weeks of weekly optimisation for the account to settle into a stable, predictable cost per lead. Judge the first month on direction, not perfection.
Should I invest in Google Ads or SEO?
They do different jobs. Google Ads brings leads this week but stops the moment you pause spending; SEO takes months to build but keeps bringing traffic without a per-click cost. For most Ludhiana businesses the practical answer is ads first for immediate cash flow, with SEO running in parallel so you gradually depend less on paid clicks.
Who owns the ad account — you or me?
You do, always. We build campaigns inside your own Google Ads account with your billing details, and we access it as invited managers. If we part ways, you keep the account, the campaign history, and all the conversion data. Any agency that insists on running ads from their own account is holding your data hostage — walk away.
Do you also build the landing pages for the ads?
Yes. Sending paid clicks to a slow or generic page wastes a large share of the budget, so we build fast, mobile-first landing pages with click-to-call and WhatsApp buttons that match the ad's promise. For simple campaigns it's part of the setup; for bigger builds we scope it separately so you know exactly what you're paying for.