Google Search
Text ads shown to people typing exactly what you sell — the highest-intent click in Indian marketing.
Google Ads + Meta Ads, One Team
PPC Services in India: One Budget, Two Auctions, Every Rupee Tracked
Your buyer searches Google and scrolls Instagram in the same afternoon; splitting the two into separate projects splits your money and your data. Sahil Media Group runs both platforms as one system from Ludhiana, backed by 17 client websites across 6 countries, and every campaign answers to one figure: what a lead actually cost you.
The Full Picture
One Buyer, Two Auctions
PPC — pay-per-click — is every ad you buy by the click or the result: Google Search, Shopping and YouTube on one side, Facebook and Instagram through Meta on the other. Serious PPC services in India have to run both, because your customer doesn't live on one platform. She types "modular kitchen Ludhiana" on Tuesday, sees your Instagram reel on Thursday, and messages your WhatsApp next week.
Where single-platform thinking leaks money
An agency that only knows Google keeps raising bids, because bids are the only lever it holds. An agency that only knows Meta keeps buying reach for the same reason. With one strategist over both accounts, budget moves to whichever auction is cheaper that month — Search CPCs spike around Diwali in many niches while Meta lead costs barely move.
A PPC services company in India that bills each platform separately has no reason to move money between them. We run both — the Google Ads side and the Meta ads side — with the same strategist and one report.
Campaign Types
Six Ways We Deploy Paid Budget
Chosen per business and goal — never all six at once.
Shopping & Performance Max
Product feeds showing price and photo before the click, so window-shoppers filter themselves out of your ecommerce spend.
YouTube Video
Skippable video for launches and warm audiences. You pay only when someone actually watches — honest maths for smaller budgets.
Meta Lead Campaigns
Facebook and Instagram campaigns via Instant Forms or landing pages — demand creation for offers nobody searches for yet.
Click-to-WhatsApp
Meta ads that open a WhatsApp chat with you in one tap. For most Punjab buyers this beats any contact form.
Cross-Platform Remarketing
Google visitors see you again on Instagram; Instagram engagers meet your Search ad. Warm prospects stop slipping between platforms.
Process
Four Stages, No Shortcuts
01
Tracking Before Traffic
GA4, conversion tags, call tracking and WhatsApp click events installed and test-fired. If we can't measure it, we don't spend on it.
02
Research the Auction
Keyword costs, competitor ads from both transparency libraries, audience sizing, negative lists. You approve budgets in writing.
03
Launch Tight
A few tightly themed campaigns with hard budget caps, double-checked location settings, and copy in your buyers' language.
04
Optimise Weekly
Search-term pruning, budget shifts between platforms, creative refreshed before fatigue — with a plain-English note on what changed and why.
Reporting
Reports That Name a Rupee Figure
Every month opens with two numbers: cost per lead for service campaigns, or ROAS for ecommerce. Not impressions, not engagement — figures your CA would recognise, broken down by campaign, city and ad.
Why PPC services in India must count calls and WhatsApp
Indian businesses lose the most data on phone calls and WhatsApp. A machinery buyer in Punjab rarely fills a form; he calls or messages. We record call conversions from ads and count WhatsApp conversations started, so those leads appear in your report instead of vanishing.
Invoices are GST-compliant and the ad accounts stay in your name — if we ever part ways, the history leaves with you. Ask to see a sample report before you commit a rupee.
Account Health
Seven Checks We Run on Every Account
Inherited accounts usually fail at least three of these.
- Conversion actions fire once per lead — no double counting that flatters reports
- Search terms reviewed weekly, junk queries added as negatives
- Auto-applied recommendations and display expansion switched off — defaults favour the platform
- Location targeting set to presence — people in your cities, not people merely interested in them
- Meta frequency watched, creatives swapped before an audience sees the same ad ten times
- Landing pages load fast on Jio 4G and say what the ad promised
- Billing, GST invoices and ad account ownership stay in your name
Get a Plan Before You Spend Another Rupee
Send your current account access or just your budget. We'll tell you on WhatsApp what we'd run and what a lead should cost — before you pay anything.
FAQ
Frequently asked questions
How should I split my budget between PPC and SEO?
Start from your timeline, not a formula. PPC produces enquiries within days, while SEO compounds over months — our client portfolio generated 425K+ Google impressions and 7.4K+ clicks in a 90-day window, but that reflects sustained work, not week one. A common pattern: weight a new site toward PPC for the first quarter, then rebalance toward whichever channel delivers the cheaper lead.
Does targeting all of India cost more than targeting my city?
Total spend rises because more people can see you, but cost per click doesn't automatically climb — metro auctions like Mumbai or Bengaluru often price higher than a Punjab-only campaign. Service-business search CPCs commonly land between ₹15 and ₹150 depending on industry and city mix. We usually launch city-focused, prove the cost per lead, then widen the map.
Who writes the ad copy and creatives?
We do — headlines, descriptions, Meta primary text and creative direction come from our Ludhiana team, in English, Hindi or Punjabi depending on the audience. You approve everything before it runs. Real photos and founder videos shot on a phone usually beat polished stock, and we'll brief you on exactly what to shoot.
I already get B2B leads from IndiaMART. Why add PPC?
An IndiaMART lead is typically shared — the same buyer's number reaches several competing sellers and the conversation becomes a price race. A Google Search lead from your own campaign lands only with you, on your website, with your positioning framing the discussion. Many manufacturers run both: the marketplace for volume, PPC for exclusive, higher-margin enquiries.
Is click fraud real, or an excuse agencies use?
Both. Google and Meta filter most invalid clicks automatically and credit what they catch, so the apocalyptic version is a myth. In fiercely competitive local niches, rival clicking does still happen. We monitor click patterns, exclude suspicious placements and IPs where the platform allows, and judge campaigns on cost per verified lead — a number fraud can't easily inflate.